In my last email I talked about shiny object syndrome, today I want to talk about something I keep seeing with home bakers who are genuinely talented... and it is so close to invisible that most people never spot it until someone points directly at it. Hey Reader, if someone looked at your current product menu right now... would it look very different from every other home baker in your city? Vanilla sponge. Chocolate cake. Marble cake. Tutti frutti tea cake. Maybe a dry fruit one during...
9 days agoĀ ā¢Ā 4 min read
Last email talked about how selling viral items might not be the right thing for you. Today I want to ask you a SERIOUS question about your customers: I hear this all the time: āBut most people ask for discounts!ā Let me tell you something : this isnāt a pricing problem. Itās a finding the right people problem. Iāve worked with hundreds of bakers over the years, and I can confidently say: there are home bakers charging their worth and being paid for it. I know because Iāve seen them do it....
12 days agoĀ ā¢Ā 2 min read
In my last email I talked about why baking recipes often fail inside the oven, today I want to ask you something uncomfortable: are you addicted to launching every product you bake? Reader, can I call you out on something? With love, obviously. š
You see a gorgeous recipe on Instagram and you IMMEDIATELY comment "recipe please š", then you save it in the recipes folder but somewhere in the back of your mind, you already know... you are NEVER actually going to try it. Because three days later...
15 days agoĀ ā¢Ā 3 min read
In my previous email I talked about the Baker's Business Academy and what this second batch will get, now lets jump back to baking! Do you know your oven or recipe most likely doesn't suck? They just never told you how baking goes beyond recipe. Hey Reader, I have answered some version of "how long do I bake this for?" so many times this week š And by the fifth time, I realised this needs an email. Not just a comment reply. Because every single time, the real answer is the same. And I keep...
about 1 month agoĀ ā¢Ā 2 min read
Recap: In my last email,I talked about shiny object syndrome (my personal biggest enemy), today I want to talk more about a super super super special thing inside the Baker's Business Academy. Okay, real talk today š Iāve been telling you all about Bakerās Business Academy these past few days, but I want to pause and shine the spotlight on something inside that is honestly a game changerā¦ Branding 101 for Home Bakers. This isnāt just some cute little bonus. Itās a full course inside the...
about 2 months agoĀ ā¢Ā 2 min read
Recap: In my last email,I showed you why I refunded one of the bakers who signed up for BBA, today I want to talk about the shiny object syndrome (my personal biggest enemy) Yesterday in my Strategy Session inside Baker's Business Academy, I was reading Aās form. And oh. my. God. š¤Æ She had SUCH AMAZING IDEAS. Like genuinely brilliant ones. But her struggle was simple. They were never executed on time. Opportunities came. Ideas were written down. Plans were made. But then she would sit and...
about 2 months agoĀ ā¢Ā 3 min read
Recap: In my last email, I shared the lesson that cost me lakhs (you won't have to pay the same price), today, I want to show you *exactly* what every day, every week, every month inside BBA will look like! Letās time travel for a second. You join Bakerās Business Academy today, in February. You pour your heart out in the form, I read it and we map out your custom plan together! Youāre entering at the perfect time to build calmly, strengthen your foundations, and still make sales even during...
2 months agoĀ ā¢Ā 3 min read
Recap: In my last email, I opened the doors to Baker's Business Academy (Reply to this email to see if you don't see it in your inbox I will share it again), today, I want to share the harsh truth behind running a home bakery. So doors to Bakerās Business Academy opened yesterdayā¦ and in just a few hours, 6 out of 25 spots are already gone. š If youāre still on the fence, I get it. Maybe youāve been thinking, āDo I really need this? I already have a baking businessā¦ā But hereās what I want to...
2 months agoĀ ā¢Ā 3 min read
In me previous email I showed you *exactly* what I would do if I were your biz buddy for 6 months, today I want to ask you- do you also feel like you quit again and again, only to restart and then quit again? Here's what you can do- Have you ever found yourself restarting again and again? As we step into a brand-new year, itās natural to feel that pull to start fresh, finally make THIS year count- and get those consistent ordersš„³....But let me ask you this: Have you thought about how youāll...
3 months agoĀ ā¢Ā 3 min read
