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Learn the art🎂 , science🔬, and commerce💰 of eggless baking to:🍪Become the best baker👩🍳Establish your home bakery🚀Skyrocket sales🏅10+ yrs
In my last email I talked about couverture vs compound and so much more about chocolate, today let's talk about the reality of "launching trending products". I want to tell you about the year I stopped launching new products entirely, Reader. Why? Because I did the math and it scared me. 😬 Every trending item I launched after a weekend full of testing something I saw getting ALLLL the attention on Instagram? I added it all up: what I had spent vs what those products had actually made me back....
In my last email I talked about getting more detailed reviews from your customers, today I want to talk about something that has been sitting with me for a while now. Hey Reader, "My brownies come out perfect sometimes and not the other times- I have no idea why." "I used the exact same recipe and it just didn't work this time." "I think my oven is the problem." I hear versions of this ALL the time in my Instagram DMs and WhatsApp messages. And what bothers me is not the question itself. It...
In my last email I ended my Redolence's 11th birthday sale, today I want to talk about something that helps you get orders without even trying... the kind of reviews that sell for you. Let’s talk about something every home baker dreams of Reader... ✨ Those long, detailed reviews that make people want to order from you immediately. You know the kind: 💌 A full paragraph about how soft your cake was 💌 How the packaging made them smile 💌 How their guests couldn’t stop raving about it The kind of...