Welcome to Day 3 of the 5 Day Baker's Breakthrough! Today we're focusing on shooting all your content on your phone for endless reels & photos because people need to be impressed with what they see before ordering! (no, I don't expect you to have an aesthetic kitchen) Reader, after working with close to 1000 bakers, I know how many bakers bake so well but the moment you open their Instagram or WhatsApp catalogue, their bakes look so..."okayish". It doesn't show me the texture, the uniqueness...
2 days ago • 9 min read
Welcome to Day 2 of the 5 Day Baker's Breakthrough! Today we're focusing on making an Instagram page (or any social media platform) that gets you not just followers but also orders REGULARLY without making you feel "what do I post?" Reader, let me describe your Instagram right now. A photo of what you baked, some days a Canva template with a customer review and a caption that says "DM me to order" or "WhatsApp at __ to place your order."And you last posted in December then ghosted because...
3 days ago • 11 min read
Welcome to Day 1 of the 5 Day Baker's Breakthrough! Today we're tackling the thing that costs you orders before a single customer even reaches out. Fixing this can get you SO MANY ORDERS daily! Reader, let's talk about your menu. That's the first thing we make when we start a home bakery, right? So off you go to canva, and start adding everythign you know how to bake, and then some more because you think "this has demand" and then some more because "ofcourse people expect this at a home...
4 days ago • 8 min read
Recap: My last email talks about how what it *really* takes to bake outstanding brownies that sell. Today I am revealing the BIGGGGG gift I have for you! REDOLENCE TURNS 11!{Say YAY because you're on the list!} Reader, before Redolence became what it is today, I was a college kid in Delhi selling baked goods from my childhood home with absolutely no idea what I was doing. I was passioniate and people around me loved what I baked. I had a kitchen that smelled incredible all thanks to my...
6 days ago • 2 min read
Recap: My last email told you how to go from ₹350/kg tutti frutti tea cake to ₹350 per slice without a bigger oven👀, this one talks about how what it *really* takes to bake outstanding brownies that sell. Reader, you know I talk a lot about teaching eggless baking science - the why behind every ingredient, how batters behave, how to troubleshoot when things go wrong. I talk about helping home bakers build profitable businesses - consistent results, confident pricing, brownies that actually...
11 days ago • 2 min read
In my last email I talked about shiny object syndrome, today I want to talk about something I keep seeing with home bakers who are genuinely talented... and it is so close to invisible that most people never spot it until someone points directly at it. Hey Reader, if someone looked at your current product menu right now... would it look very different from every other home baker in your city? Vanilla sponge. Chocolate cake. Marble cake. Tutti frutti tea cake. Maybe a dry fruit one during...
19 days ago • 4 min read
Last email talked about how selling viral items might not be the right thing for you. Today I want to ask you a SERIOUS question about your customers: I hear this all the time: “But most people ask for discounts!” Let me tell you something : this isn’t a pricing problem. It’s a finding the right people problem. I’ve worked with hundreds of bakers over the years, and I can confidently say: there are home bakers charging their worth and being paid for it. I know because I’ve seen them do it....
22 days ago • 2 min read
In my last email I talked about why baking recipes often fail inside the oven, today I want to ask you something uncomfortable: are you addicted to launching every product you bake? Reader, can I call you out on something? With love, obviously. 😅 You see a gorgeous recipe on Instagram and you IMMEDIATELY comment "recipe please 😍", then you save it in the recipes folder but somewhere in the back of your mind, you already know... you are NEVER actually going to try it. Because three days later...
25 days ago • 3 min read
In my previous email I talked about the Baker's Business Academy and what this second batch will get, now lets jump back to baking! Do you know your oven or recipe most likely doesn't suck? They just never told you how baking goes beyond recipe. Hey Reader, I have answered some version of "how long do I bake this for?" so many times this week 😭 And by the fifth time, I realised this needs an email. Not just a comment reply. Because every single time, the real answer is the same. And I keep...
about 2 months ago • 2 min read
